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Everyday people who want a plan
People who know they should be doing something about pensions, savings, investments or their financial future, but don't really know where to begin.
BNI one-to-one follow-up
Jodie Bidder
A practical summary of who you're looking to help, what to listen out for and some simple ways people can start the right conversation.
After our one-to-one
Here's what I took from our conversation.
I wanted to pull together some of the things that stood out, particularly around the people you want to help, the situations that might prompt somebody to speak to you and how people like me can spot useful introductions.
“I know I should probably be doing something about this,
but I don't know where to start.”
Who you're looking for
The people who seem the strongest fit.
You can help a wide range of people, but a few groups came through particularly strongly in our conversation.
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Women going through change
Particularly women dealing with separation, divorce, career changes, redundancy or another point where life suddenly looks different and their finances need looking at too.
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Small business owners
Owners who are busy looking after customers, staff, HMRC and everybody else, while their own pension and longer-term planning sits somewhere near the bottom of the list.
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Families needing more considered planning
Families where a child or adult may be vulnerable, have additional needs, receive benefits or need more careful estate and trust planning around future inheritance.
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A particularly strong fit
You've actually been the business owner.
You spent 14 years building a business from the kitchen table. You understand how easy it is to become so busy running a company that your own financial future gets pushed further down the list.
That gives you a different conversation with business owners. You're not advising them purely from the outside. You've lived it.
Referral opportunities
People who could regularly meet your ideal clients.
These could become useful professional relationships around your clients, rather than simply sources of leads.
Family solicitors
Particularly those supporting people through divorce, separation and major family changes.
Estate planners
Especially people experienced with trusts, vulnerable beneficiaries and disabled person's trusts.
Accountants
Particularly accountants working closely with owner-managed and small businesses.
Tax specialists
Where financial planning needs to sit alongside wider business and personal tax decisions.
Make referrals easier
Conversation starters.
We don't necessarily need to ask someone whether they “need a financial adviser”. These questions can uncover the situation much more naturally.
Pensions
“Have you ever worked out what you'd actually need
to retire when you want to?”
Business owners
“You've spent years building the business.
Have you done much planning for what it's eventually
supposed to give you personally?”
Self-employed
“Have you sorted things like your pension now
you're working for yourself?”
Career change
“Has changing jobs altered any of your longer-term
financial plans?”
Redundancy
“If you took the redundancy package, do you know
how long it would realistically give you?”
Separation
“Have you had anyone help you look at what your finances
need to look like now things have changed?”
Parents
“Have you thought about what would happen financially
for the family if something happened to you?”
Additional needs
“If money was eventually passed down to them,
have you looked at whether receiving it directly
would actually be the best thing?”
First conversation
“Have you ever actually spoken to an adviser?
You don't need to be wealthy just to have the conversation.”
Personal brand
There is only one Jodie.
People can already find Rhodes Wealth Management and St. James's Place.
What they can't find anywhere else is your particular mix of experience, personality and approach.
You've built a successful business, changed career yourself and experienced the uncertainty that comes with major transitions. That gives you plenty to talk about without everything needing to feel like financial marketing.
Common financial myths
Questions people are embarrassed to ask
Pensions made simple
Finances after separation
Money planning for small business owners
Redundancy and major life decisions
Supporting vulnerable family members
Something I built from our chat
View your example page →
I turned our conversation into a web page.
During our meeting I mentioned that I've been experimenting with turning good conversations into useful landing pages. So I did exactly that with ours.
It isn't intended to replace Rhodes Wealth Management or St. James's Place. It's an example of how your personal brand could sit alongside them and help someone understand you, who you help and why they might want to start a conversation.
If you like the idea
We can turn it into your own permanent site.
If you like the direction of the example, I can build it properly for you using Help With Digital Builder.
Your own permanent website rather than a page on Help With Digital.
I can use the Jodie page we've already started as the basis.
The Builder package includes two websites.
The second website could potentially be useful for Craig
and his travel business at no additional platform cost.
That's probably enough from me
Have a look and see what jumps out.
Whether it's the website, personal branding, referrals or something completely different from our conversation, if you've got any questions or want to explore an idea, just ask.
Ady