To connect, convert, and create content that actually works….This week, was week 4 of my new Monday Social Club. It’s a mixture of people that are working with me on my Knowledge to Revenue programme and some local business owners I’m also working with.Each week, we cover different topics and next week, we’re diving into social media content and landing pages.These are the essential skills that clients I work with need, whether they’re building online courses + communities with me or not.Every business owner needs to market well and organic social media content is the way forward if they don’t want to spend a penny on ads.And it works. REALLY well, if done right.The rules have changed. Things are different. The ways we used to market on social media just don’t cut it any more.Why?Because there is a hell of a lot more noise and a LOT more competition for attention.I see even experienced marketing professionals, attempting to use methods that got great results four or five years ago that are now struggling to generate leads.For the clients I work with, potentially, this is a MASSIVE problem. If they are serious about making revenue online, the challenging bit ISN’T building the course, it’s getting the marketing and sales lined up.So how do you engage people?Well one technique is storytelling. I’ve done a lot of learning on this. I attended a session recently on this. Here are some typed up notes that I made.<hr><h2 id="822461cf-2264-4e51-a9c1-50a2a879dea1" data-toc-id="822461cf-2264-4e51-a9c1-50a2a879dea1">1. Your Story Is Not About You</h2>When you tell a story, your audience isn’t thinking about you—they’re thinking about themselves.They’re asking:<ul><li>Can I relate to this?</li><li>Have I felt that way?</li><li>Could I get those results too?</li></ul>✅ Your job isn’t to brag—it’s to help people see themselves in the story. ✅ Even your personal moments are a tool to connect and inspire.<hr><h2 id="c16fe8be-69b7-42a9-b3d6-06466802bb5d" data-toc-id="c16fe8be-69b7-42a9-b3d6-06466802bb5d">2. Use the Funnel Without Being Boring</h2>Think of your content as falling into three story types:<h3 id="ccd705b6-bbb1-46a2-847e-fe3ecbd489b2" data-toc-id="ccd705b6-bbb1-46a2-847e-fe3ecbd489b2">🔹 Top of Funnel (TOF):</h3>Use personal stories that reveal your values, your why, your real personality. ✅ Behind the scenes ✅ Family life, travel, funny fails ✅ Why you started what you do<h3 id="03ede981-3209-4d23-945b-fe7fb55a97c9" data-toc-id="03ede981-3209-4d23-945b-fe7fb55a97c9">🔹 Middle of Funnel (MOF):</h3>Talk about pain points and real challenges your audience is facing. ✅ Tell stories of your struggles or client low points ✅ Make the emotion real and relatable<h3 id="ffbf384f-c7c5-42c8-9768-3f91d3f2a96f" data-toc-id="ffbf384f-c7c5-42c8-9768-3f91d3f2a96f">🔹 Bottom of Funnel (BOF):</h3>Tell success stories that build trust and prompt action. ✅ Client results ✅ Testimonials told as mini-stories ✅ Show the transformationYou don’t have to follow a rigid schedule—but know which types of stories you're sharing, and why.<hr><h2 id="ad0b5a5a-7671-4242-b3d1-fb50e77750a8" data-toc-id="ad0b5a5a-7671-4242-b3d1-fb50e77750a8">3. Neuro-Coupling Is Real</h2>When you tell a vivid story, your listener’s brain mirrors yours.That means they feel like they’re in the story. They don’t imagine it happened to you. They imagine it happening to them.✅ This is powerful. Use it wisely.<hr><h2 id="ef518d47-a3e7-4203-a1ae-ca3a6d29606e" data-toc-id="ef518d47-a3e7-4203-a1ae-ca3a6d29606e">4. Focus on ONE Specific Moment</h2>Don’t say:<blockquote>“Last summer I went on holiday and had an idea.”</blockquote>Say:<blockquote>“I was lying on a sunbed in Greece, a margarita in hand, when I turned to Lisa and said, ‘I’ve just had the best idea I’ve ever had.’”</blockquote>🎯 Make it a scene, not a summary. Take us inside the moment.<hr><h2 id="2236ea8e-cda7-4d1b-8b53-9577290fde8e" data-toc-id="2236ea8e-cda7-4d1b-8b53-9577290fde8e">5. Paint the Picture</h2>Describe it like it’s a movie:<ul><li>What could you see?</li><li>What were the sounds?</li><li>What did it feel like?</li></ul>If your reader can’t imagine it, they won’t remember it.<hr><h2 id="0b08af4a-5b27-4ec9-9def-2538aa60d345" data-toc-id="0b08af4a-5b27-4ec9-9def-2538aa60d345">6. Use Dialogue</h2>Bring your story to life with speech or inner thoughts.Examples:<blockquote>“She looked at me and said, ‘That’s the best money I’ve ever spent.’” “I remember thinking, ‘I can’t keep living like this.’”</blockquote>💬 Use real quotes, even if they’re from your own head.<hr><h2 id="1373cc70-031a-4275-bfe0-5f54cb6b4581" data-toc-id="1373cc70-031a-4275-bfe0-5f54cb6b4581">7. Funnels Still Matter – Even If You Don’t Call Them That</h2>The pros might say they’ve “ditched the funnel”... But really, they just know it so well they don’t need to think about it anymore.✅ If you stop posting middle or bottom-of-funnel content, people will stop knowing who you are. ✅ Don’t assume they’re following your journey—they’re not.You still need to attract, nurture, and convert.Want to learn more about this? Find out more about the various courses and programmes I run and book a call here:👉 <a target="_blank" href="http://www.helpwithdigital.com">www.helpwithdigital.com</a>

Here are 7 practical storytelling tips you can use today to create posts that grab attention, build trust, and bring in clients—without sounding salesy or scripted.

7 Storytelling Tips You Can Use Right Now

7. Funnels Still Matter – Even If You Don’t Call Them That

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7 Storytelling Tips You Can Use Right Now

7 Storytelling Tips You Can Use Right Now

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