1
People who can't switch their brain off
People dealing with overthinking, negative internal conversations, stress or emotions that seem to be constantly running in the background.
BNI one-to-one follow-up
Cuddy Cudworth
Priority Mind Management
A practical summary of who you're looking to help, what I should listen out for and the people who could make particularly useful introductions.
Cuddy Cudworth
Priority Mind Management
After our one-to-one
Here's what I took from our conversation.
I wanted to pull together the bits that stood out most. Particularly who you work well with, the situations where you can make a difference and the things I can listen out for when I'm talking to other people.
My big takeaway
You're helping people who look capable on the outside, but have an internal conversation, emotion or belief that's making life much harder than it needs to be.
Who I'm looking out for
The people who seem a particularly good fit.
You can obviously work with a broad range of people, but these were the groups that came through most clearly when we talked.
2
Women feeling overwhelmed or stuck
Women who may appear to be coping but are dealing with self-doubt, difficult emotions, past experiences or a belief that is holding them back.
3
Teenagers and young adults
Young people struggling with confidence, emotions, comparison, pressure or the way they see themselves. The relationship with the person helping them matters.
4
Leaders and high performers
Business owners, directors, executives and other capable people who are performing at a high level but privately struggling with stress, self-belief, overthinking or pressure.
What I'll listen out for
Sometimes the referral is hidden in the conversation.
People probably aren't going to tell me they're looking for a Mind Management Coach. They're much more likely to say something like this.
I just can't switch my brain off.
She's really struggling with her confidence at the minute.
He puts so much pressure on himself.
She seems completely overwhelmed by everything.
He's brilliant at what he does, but he doesn't seem to believe it.
My son or daughter is really struggling with their emotions.
I know what I want to do. Something just keeps stopping me.
Everything looks fine from the outside, but I'm exhausted.
Referral opportunities
Who might meet these people before you do?
One thing that stood out is that the person who needs your help won't always be the person who first goes looking for it.
Parents and families
Parents, partners and family members are often the people who notice somebody is struggling first.
Sports clubs
Coaches, club organisers and parents around sport can spot confidence, emotional and performance struggles in young people and adults.
Business owners
Owners and managers who genuinely know their teams often recognise when somebody's stress, confidence or emotional health is affecting them.
Coaches and advisers
Other coaches, consultants and trusted advisers may uncover something that isn't really about strategy or skills at all.
One opportunity that really stood out
Local sports clubs.
You specifically mentioned wanting introductions into more local sports teams. That feels like a really useful thing for me to keep in mind.
You've already seen what can happen when you get in front of a club. The conversation isn't only with the athletes. Parents, coaches and the wider club community can recognise people who may benefit from speaking to you.
Your approach
The chemistry matters.
One bit I particularly liked was that you don't assume you're automatically the right person for somebody.
You start with what you call a chemistry chat. Particularly with younger people, you want them to meet you and decide whether they actually feel comfortable talking to you.
That's useful for referrals because I don't need to convince somebody to commit to a programme. I can simply introduce them to Cuddy and let them talk.
Start with a conversation
Make sure the person feels comfortable
No assumption that every person is the right fit
Can work online as well as face-to-face where appropriate
Practical, direct and human approach
There's a business conversation too
Priority Mind Management isn't only about individual referrals.
There's also an obvious opportunity around businesses that want to do more to support the mental and emotional health of their people.
That gives me another type of introduction to look for. Rather than somebody personally struggling, it might be an owner or manager talking about problems they're seeing across their team.
Stress and overwhelm within a team
Managers worried about staff wellbeing
Confidence and performance issues
Workplace mental health training
Businesses wanting ongoing employee support
Priority Mind Management
Visit Priority Mind Management →
More than one-to-one coaching.
Priority Mind Management also works with businesses through mental health coaching, training and employee support. So there are plenty of different conversations that could lead to a useful introduction.
That's probably enough from me
I've got a much clearer idea of who I'm looking for now.
The big thing for me is listening for the situation, rather than waiting for somebody to tell me they need Mind Management. If I hear one of those conversations, I'll know why it might be worth introducing them to you.
Ady