One of the things I bang on about a lot inside my <a target="" rel="noopener noreferrer" href="https://www.helpwithdigital.com/k2r">K2R programme</a> is this:<blockquote>“Selling digital products isn’t just about courses. It’s about creating places people want to be part of.”</blockquote>Communities. Memberships. Groups. Spaces. Whatever you want to call them.Done right? They become the heart of your business. Done wrong? They become a never-ending source of stress and tumbleweed. 🌵Most people I work with inside <a target="" rel="noopener noreferrer" href="https://www.helpwithdigital.com/k2r">K2R</a> aren’t trying to build the next massive Facebook Group with 50,000 strangers they’ll never speak to.They just want to build good communities. Spaces that feel valuable. Human. Supportive. Fun. Places that help them sell without feeling salesy.And it starts with building a few simple habits.This is exactly the kind of stuff we go deep on inside my free K2R Masterclass → <a target="_new" rel="noopener" class="" href="https://www.helpwithdigital.com/k2rmasterclass">grab your spot here</a> if you want to learn how to turn your knowledge into something people will actually pay to be part of.But for now… here’s 5 habits that make building (and running) an online community way easier.<div class="iframe-wrapper"><iframe src="https://www.youtube.com/embed/NNOE3rPbucs?color=white" frameborder="0" allowfullscreen="true"></iframe></div><hr><h2 id="53cd7af7-7848-4ee9-90b0-aef2e82b4de3" data-toc-id="53cd7af7-7848-4ee9-90b0-aef2e82b4de3">Habit #1 — Talk about the bloody thing 🔊</h2>Most people treat their community like Fight Club.Rule 1 of Fight Club: don’t talk about Fight Club. Rule 1 of online communities: ABSOLUTELY talk about your community.People won’t know what goes on behind the scenes unless you show them.Wins. Conversations. Insights. Behind-the-scenes moments. Funny stuff. Helpful stuff. Take little snapshots and chuck them out on socials, in emails, in conversations.Don’t just sell the thing. Sell what the thing does for people.<hr><h2 id="995649e3-e13f-4795-915d-fa229c7225b8" data-toc-id="995649e3-e13f-4795-915d-fa229c7225b8">Habit #2 — Plan stuff... but don’t be a robot 🤖</h2>Having a loose plan for your community is smart. Live calls, regular posts, content drops — good stuff.But don’t get so obsessed with the plan that you forget to be human.Some of the best stuff inside my own <a target="" rel="noopener noreferrer" href="https://www.helpwithdigital.com/k2r">K2R community</a> has come from chucking the plan in the bin because someone asked a cracking question.That’s community. That’s value.Show up consistently. Be ready. Have stuff planned. But leave space for whatever’s happening right now.<hr><h2 id="8e8923a9-3f19-4df7-8478-60361ee32c94" data-toc-id="8e8923a9-3f19-4df7-8478-60361ee32c94">Habit #3 — Talk to actual humans 👋</h2>Running a community isn’t about broadcasting. It’s about chatting.Send a DM. Leave a comment. Check in on someone who’s gone quiet. Reply properly to stuff.Communities are built one conversation at a time.Inside <a target="" rel="noopener noreferrer" href="https://www.helpwithdigital.com/k2r">K2R</a>, I’m often messaging members to check in. Not because I have to. But because that’s how relationships work.People stay where they feel seen.<hr><h2 id="836451a1-dd04-4281-a3f0-562a4aca1b91" data-toc-id="836451a1-dd04-4281-a3f0-562a4aca1b91">Habit #4 — Shout about wins (big or small) 🎉</h2>There is nothing — and I mean nothing — better for community vibes than shouting about member wins.Doesn’t have to be life-changing.→ Got their first paying client? → Launched their thing? → Finally figured out how to record a video without crying?Celebrate that sh*t.Bonus? Sharing those wins outside your community makes new people go: “Ooh, I want some of that.”<hr><h2 id="ba01687a-06ec-4bb6-88d8-8ba252802b59" data-toc-id="ba01687a-06ec-4bb6-88d8-8ba252802b59">Habit #5 — Help your people meet your people 🤝</h2>One of the best things you can do as a community leader is get out the way.Introduce people. Encourage peer support. Create spaces for connection that don’t revolve around you.Nobody wants to join a community where the only person they talk to is the owner. They want mates. Collaborators. Cheerleaders.Facilitate that.Inside <a target="" rel="noopener noreferrer" href="https://www.helpwithdigital.com/k2r">K2R </a>I’m always encouraging members to reach out to each other, share advice, collaborate, swap ideas.That’s when a community starts to run itself.<hr><h2 id="1608fb4c-33ac-40d8-adfd-13efaf7e8f41" data-toc-id="1608fb4c-33ac-40d8-adfd-13efaf7e8f41">Ready to Be Less Lonely on The Internet? 😎</h2>If you’re building a community — or even just thinking about it — these 5 habits will help you build something brilliant.Simple stuff. Human stuff. Stuff that works.And if you want me to show you how to turn your skills, knowledge and ideas into something people actually pay to be part of?Grab a free spot on my K2R Masterclass → <a target="_new" rel="noopener" class="" href="https://www.helpwithdigital.com/k2rmasterclass">right here</a>I'll show you exactly how to build digital products, courses, communities and memberships that sell — without drowning in tech or content overwhelm.

5 habits to build an online community people love (and stick around for). Real, human, no-fuss advice for coaches & creators growing digital products.

The 5 Habits of People Who Build Brilliant Online Communities (Without Losing Their Minds)

Habit #1 — Talk about the bloody thing 🔊

Habit #2 — Plan stuff... but don’t be a robot 🤖

Habit #4 — Shout about wins (big or small) 🎉

Habit #5 — Help your people meet your people 🤝

Ready to Be Less Lonely on The Internet? 😎

Articles, resources and information about digital skills from the Help With Digital blog.

Blog | Help with Digital | Developing your digital skills

Learn how to grow and scale your online course business using our online course platform. EzyCourse blog is designed to teach you how to create and sell online courses.

The 5 Habits of People Who Build Brilliant Online Communities (Without Losing Their Minds)

The 5 Habits of People Who Build Brilliant Online Communities (Without Losing Their Minds)

Related Posts

I turned the thing Katie had been putting off into a no-brainer

Client Stories: The Secret Sauce You're Missing

How to Launch Your First Online Course: A Step-by-Step Checklist for 2026

How to Schedule a Pre-Recorded Go Live in OneStream

Save 25 Hours a Month With This One Stupid-Simple Content Hack