<h2 id="a42ca0b4-0dc4-4e82-8543-ad0fa2c17940" data-toc-id="a42ca0b4-0dc4-4e82-8543-ad0fa2c17940">Spoiler: It’s probably not the tech... it’s you they don’t know (yet)</h2>If you’re building an online course, community or any sort of digital product... but it feels like you’re shouting into the void 🎤🌌This one’s for you.Because here’s what most people get wrong 👇They spend months (sometimes YEARS 😳) making stuff…→ Videos → PDFs → Fancy platforms → All the bells and whistlesAnd then wonder why no-one’s buying.Truth is — before people buy your thing... they have to buy you.And that’s exactly what me and personal branding whizz Vicky J got stuck into when we sat down for a proper chinwag.This blog is the highlights reel.(But if you wanna skip to the good stuff and watch the full interview too.)<div data-youtube-video=""><iframe width="640" height="480" allowfullscreen="true" autoplay="false" disablekbcontrols="false" enableiframeapi="false" endtime="0" ivloadpolicy="0" loop="false" modestbranding="false" origin="" playlist="" progressbarcolor="white" src="https://www.youtube.com/embed/qIpzaH-0iw4?color=white" start="0"></iframe></div><hr><h2 id="383e1aac-b51c-4567-b15b-eb52178e67b9" data-toc-id="383e1aac-b51c-4567-b15b-eb52178e67b9">Why personal branding isn’t just for influencers 👑</h2>Let’s clear this up.Personal branding = helping people know who you are, what you stand for, and why they should listen to you in the first place.Not in a fake, curated, beige, LinkedIn-bro way either.In a you being you way.Vicky dropped the stat that personal brands get 463% more engagement than company brands.I mean... that’s a lot.But it makes sense, right?People want to buy from people.Not random logo brands with stock photos and words like synergy plastered everywhere 🙄.<hr><h2 id="12e19c95-af7d-4dcb-a1e7-9a576f909789" data-toc-id="12e19c95-af7d-4dcb-a1e7-9a576f909789">So how do you actually do it?</h2><h3 id="56adf41c-a96e-4d18-a294-5cda925f3b3c" data-toc-id="56adf41c-a96e-4d18-a294-5cda925f3b3c">1. Show up where your people already are 👀</h3>Spoiler alert: if your audience lives on LinkedIn, stop dancing on TikTok unless you really love it.In my <a target="_new" rel="noopener" class="" href="https://www.helpwithdigital.com/k2r">Knowledge to Revenue (K2R) Programme</a> I help you figure this out — properly.No more random guessing. No more trying to be everywhere.Pick one platform. Show up consistently. Job done.<hr><h3 id="391c4b35-f6e8-48d0-b52f-0e95182ee298" data-toc-id="391c4b35-f6e8-48d0-b52f-0e95182ee298">2. Create stuff that helps (and sounds like you) ✍️</h3>People don’t want perfect.They want relatable.They want useful.They want to feel like you get them.That’s why inside <a target="_new" rel="noopener" class="" href="https://www.helpwithdigital.com/k2r">K2R</a>, I help people create content that sounds like an actual human wrote it... not like it came out of a corporate handbook from 2003.<hr><h3 id="3b73b9d6-4dec-4f4b-adea-c040ed90d000" data-toc-id="3b73b9d6-4dec-4f4b-adea-c040ed90d000">3. Build real relationships (no cold pitch weirdness) 🤝</h3>This is where so many people mess up.Marketing isn’t just about content.It’s about connection.Talk to people. Reply to comments. Get in the DMs without being a creep.Inside <a target="_new" rel="noopener" class="" href="https://www.helpwithdigital.com/k2r">K2R</a>, I show you how to build a simple system for turning strangers into buyers — without needing to become a full-time social media manager.<hr><h2 id="2c70e1c1-4633-4dd7-afab-824c8ebc6cf5" data-toc-id="2c70e1c1-4633-4dd7-afab-824c8ebc6cf5">But what if you think you’ve got nothing worth saying? 🙈</h2>Honestly?You 100% have.Everyone thinks their story is boring because they live it every day.But that thing you do without thinking? The stuff you’ve learned the hard way? The mistakes, the lessons, the little hacks?That’s GOLD for your audience.And in <a target="_new" rel="noopener" class="" href="https://www.helpwithdigital.com/k2r">K2R</a>, I help you pull it out, shape it, and turn it into content that actually works.<hr><h2 id="ea716ac7-81d2-4f70-9af9-574ca0e90a0d" data-toc-id="ea716ac7-81d2-4f70-9af9-574ca0e90a0d">And it’s not just about social media either ✉️</h2>Some of the best sales don’t happen in public.They happen in:→ Emails → Communities → Conversations → Zoom callsThat’s why in <a target="_new" rel="noopener" class="" href="https://www.helpwithdigital.com/k2r">K2R</a>, I help you map out the whole journey — from first scroll to sale.Because a social post might get attention... but a system turns that attention into income.<hr><h2 id="97254b12-43d5-49d3-aa94-d9c6e6049615" data-toc-id="97254b12-43d5-49d3-aa94-d9c6e6049615">Wanna build something people actually buy? 💸</h2>That’s what I help people do inside <a target="_new" rel="noopener" class="" href="https://www.helpwithdigital.com/k2r">K2R</a>.No gimmicks. No complicated funnels. No icky sales tactics.Just a simple, human way to:→ Show up online → Build trust → Create digital products (courses, memberships, communities) → And actually sell themIf that sounds like your kind of thing..<h3 id="7a542952-454a-45ea-9bab-c23b060a304e" data-toc-id="7a542952-454a-45ea-9bab-c23b060a304e">Find out more and book a call here → <a target="_new" rel="noopener" class="" href="https://www.helpwithdigital.com/k2r">www.helpwithdigital.com/k2r</a></h3>We’ll have a proper chat.Figure out where you’re at, where you want to go, and whether K2R’s a good fit for you.Dead simple.Zero pressure.Might even be a dog cameo if you’re lucky 🐶.

Struggling to sell your online course or membership? Here’s why people buy you before your product — and how to build a brand that actually sells.

Selling Online Stuff Is Easy… Once People Actually Know Who You Are

Spoiler: It’s probably not the tech... it’s you they don’t know (yet)

Why personal branding isn’t just for influencers 👑

1. Show up where your people already are 👀

2. Create stuff that helps (and sounds like you) ✍️

3. Build real relationships (no cold pitch weirdness) 🤝

But what if you think you’ve got nothing worth saying? 🙈

And it’s not just about social media either ✉️

Wanna build something people actually buy? 💸

Find out more and book a call here → www.helpwithdigital.com/k2r

Articles, resources and information about digital skills from the Help With Digital blog.

Blog | Help with Digital | Developing your digital skills

Learn how to grow and scale your online course business using our online course platform. EzyCourse blog is designed to teach you how to create and sell online courses.

Selling Online Stuff Is Easy… Once People Actually Know Who You Are

Selling Online Stuff Is Easy… Once People Actually Know Who You Are

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