<h1 id="9e7a58a7-0a39-4e58-972a-6f37fd6cfc16" data-toc-id="9e7a58a7-0a39-4e58-972a-6f37fd6cfc16" style="text-align: left; font-size: 32px; line-height: 1.2;">What happens to your enquiries while you’re busy doing the actual work?</h1>If you’re a builder, plumber, electrician, plasterer, joiner, exterior cleaner, mechanic or pretty much any other tradesperson, there’s a fairly obvious problem with growing your business.You’re busy doing the job.You might be spraying a kitchen, hanging a new door, cleaning windows, fixing somebody’s plumbing nightmare or halfway up a ladder somewhere.And then your phone rings.You can’t always answer it. You certainly can’t stop every five minutes to deal with enquiries, provide quotes, arrange appointments and convince somebody that you’re the right person for the job.But that doesn’t mean the customer waits patiently for you to call back.They might just try the next person.That’s the problem I’ve been thinking about, and it’s why I’ve partnered with <a target="_blank" href="https://installers-connect.com/pages/website-building">Installers Connect</a> on a new service for growing trades businesses.The idea is pretty simple:Help you get more jobs booked without having to answer the phone every time somebody wants something.<h2 id="a4ec5027-a96e-413f-8c32-d99af5f31929" data-toc-id="a4ec5027-a96e-413f-8c32-d99af5f31929" style="text-align: left; font-size: 24px; line-height: 1.2;">Your website should be doing some of the work</h2>A lot of trades businesses think of a website as something you’re supposed to have.Name. Logo. Phone number. A few photos. Maybe a page telling people you’ve got 20 years’ experience.Job done.Except it isn’t really doing much.I’m much more interested in what happens when somebody actually lands on the thing.Can they quickly understand what you do?Can they see that you work in their area?Can they find the service they need?Can they get an idea of what it might cost?Can they book something?Can they send you the information you need without you having to play phone tennis for the next two days?That’s when a website stops being an online business card and starts becoming part of how you run the business.<h2 id="522e24fd-8a74-4fa1-943b-2dbeef8faf44" data-toc-id="522e24fd-8a74-4fa1-943b-2dbeef8faf44" style="text-align: left; font-size: 24px; line-height: 1.2;">Start with something simple</h2>This new service brings together my digital experience through Help With Digital with the trade-specific experience and technology available through <a target="_blank" href="https://installers-connect.com/pages/website-building">Installers Connect</a>.And we’re not starting by throwing every possible bit of technology at your business.The starting point is much simpler.We have a conversation about your business, what you do and the type of work you want more of. From there, we can mock up a landing page designed around your services.That gives us the foundation.Then, where it makes sense, we can start adding the useful stuff.<h2 id="786e6f97-2529-4892-b393-d11be0a7ad9a" data-toc-id="786e6f97-2529-4892-b393-d11be0a7ad9a" style="text-align: left; font-size: 24px; line-height: 1.2;">What could your website handle for you?</h2>This is where it gets interesting.Imagine somebody finds you in the evening while you’re at home and absolutely refusing to answer another work call.Instead of having to ring you, they could book an available slot online.Or perhaps they want to know roughly what a job is likely to cost. A quote calculator could give them an indication before they get in touch.That’s useful for them, but it’s useful for you too. You’re less likely to spend half an hour talking to somebody who was expecting a £2,000 job to cost £200.For urgent work, an emergency callout form could capture the important details about the leaking gutter, electrical problem or plumbing disaster, even if it happens at two o’clock in the morning.There’s also the potential to add things such as AI chatbots to deal with common questions and gather information before you get involved.None of this is about replacing the human part of your business.It’s about not requiring the human part of your business to be available 24 hours a day.<h2 id="b1acfa94-6e7d-4483-acba-d5f776d7ef42" data-toc-id="b1acfa94-6e7d-4483-acba-d5f776d7ef42" style="text-align: left; font-size: 24px; line-height: 1.2;">And then there’s trust</h2>Getting somebody onto your website is only part of the job.They still need to decide whether they trust you enough to get in touch.That’s where reviews and testimonials become incredibly useful.You’re already doing the hard bit. You’re turning up and doing good work for customers.Your digital setup should make it easier to collect that evidence and put it in front of the next person who is considering using you.Again, it’s not technology for technology’s sake.It’s simply helping a potential customer answer the questions they already have.Do you do what I need?Do you cover my area?Roughly what will it cost?Can I trust you?What do I do next?The easier you make those questions to answer, the easier you make it for somebody to become a customer.<h2 id="01509d74-8ed1-4bea-be2b-a6116b74396f" data-toc-id="01509d74-8ed1-4bea-be2b-a6116b74396f" style="text-align: left; font-size: 24px; line-height: 1.2;">You shouldn't need to become a digital marketing expert</h2>This is probably the bigger point.If you’re good at fitting kitchens, fixing cars, plastering walls or installing bathrooms, I don’t think you should also have to become an expert in websites, landing pages, online booking, automation, chatbots, local search and conversion rates just to grow your business.You’ve already got a job.The digital side should support that job, not give you another one.That’s what this partnership with <a target="_blank" href="https://installers-connect.com/pages/website-building">Installers Connect</a> is designed to help with. We’re combining trade-specific knowledge with the digital side of things so we can build something around how your business actually works.Not a load of shiny technology you don’t need.A useful digital setup that helps customers find you, trust you, contact you and book work with you.Preferably while you’re getting on with the work they’re paying you for.If you run a growing trades business, have capacity for more paying customers and want to see how this could work for you, <a target="_blank" href="https://installers-connect.com/pages/website-building">take a look at the website-building service from Installers Connect</a> and get in touch.We can have a chat about where you are now, what’s getting in the way and what would actually be useful.Because getting more enquiries is good.Getting more of the right enquiries without spending your day answering the bloody phone is considerably better.

Busy tradespeople miss enquiries while they’re on the tools. Here’s how landing pages, online booking and automation can help turn more enquiries into jobs.

How Trades Businesses Can Get More Jobs Booked Without Answering the Phone

What happens to your enquiries while you’re busy doing the actual work?

Your website should be doing some of the work

You shouldn't need to become a digital marketing expert

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How Trades Businesses Can Get More Jobs Booked Without Answering the Phone

How Trades Businesses Can Get More Jobs Booked Without Answering the Phone

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