<h1 id="4c4a82ad-68e4-49f0-8526-760ff919cc7a" data-toc-id="4c4a82ad-68e4-49f0-8526-760ff919cc7a" style="text-align: left; font-size: 32px; line-height: 1.2;">How to Get Started with Kit Without Making a Song and Dance About It</h1><p class="isSelectedEnd">A lot of people still ask me how to get started with Kit.</p><p class="isSelectedEnd">I’m not going to turn this into some enormous course about email marketing, because it really doesn’t need to be that complicated.</p><p class="isSelectedEnd">There are also other platforms available. Some community and course platforms have email functionality baked into them already, which can potentially save you a fair bit of money.</p><p class="isSelectedEnd">But if you are using Kit, or you’re considering it and wondering what all the different bits actually do, here’s a quick whistle-stop tour.</p><h2 id="5d249534-84cb-41f9-9fdc-24fcf6fbda26" data-toc-id="5d249534-84cb-41f9-9fdc-24fcf6fbda26" style="text-align: left; font-size: 24px; line-height: 1.2;">First, get familiar with the Kit dashboard</h2><div data-youtube-video="" style="display: flex; justify-content: flex-start;"><iframe src="https://www.youtube.com/embed/Y9Tg2NY7qD0" start="0" width="640" height="480" frameborder="0" allowfullscreen="true" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" style="max-width: 100%; text-align: left;"></iframe></div><p class="isSelectedEnd">When you log into Kit, you’ll see the main menu running down the left-hand side.</p><p class="isSelectedEnd">The Dashboard gives you a quick overview of what’s happening in your account. You can see things such as your number of subscribers, recent subscribers and engagement levels.</p><p class="isSelectedEnd">You don’t need to obsess over all of this stuff when you’re getting started. It’s really just your at-a-glance view of what’s happening.</p><h2 id="a89383b1-1288-49ed-bbe9-0d62d5099744" data-toc-id="a89383b1-1288-49ed-bbe9-0d62d5099744" style="text-align: left; font-size: 24px; line-height: 1.2;">Your subscribers live in the Subscribers section</h2><p class="isSelectedEnd">Next up is the Subscribers tab which, unsurprisingly, is where you’ll find your subscribers.</p><p class="isSelectedEnd">You can filter people into different lists, so you don’t necessarily have to treat everyone in your audience in exactly the same way.</p><p class="isSelectedEnd">For example, if you’ve got different groups of people on your list, you can filter things so you’re only looking at the relevant subscribers.</p><p class="isSelectedEnd">There are other ways to dice and slice your subscribers too, but you don’t need to get carried away with all of that on day one.</p><h2 id="d5f39f97-98eb-4a87-b946-f15604ccf7e6" data-toc-id="d5f39f97-98eb-4a87-b946-f15604ccf7e6" style="text-align: left; font-size: 24px; line-height: 1.2;">Broadcasts are how you send emails to your list</h2><p class="isSelectedEnd">If you want to send an email out to your subscribers, you’ll be using Broadcasts.</p><p class="isSelectedEnd">Create a new broadcast and you can add your subject line, write the email itself and use handy tags to personalise it with things such as the subscriber’s first name.</p><p class="isSelectedEnd">You can also add the necessary details at the bottom of your emails to help keep things compliant.</p><p class="isSelectedEnd">When your email is ready, you can send it to your whole list, send it to particular segments or schedule it to go out in the future.</p><p class="isSelectedEnd">It’s pretty straightforward once you’ve done it a couple of times.</p><h2 id="9baa8fbe-2200-45cf-bdcc-101d5ba9b040" data-toc-id="9baa8fbe-2200-45cf-bdcc-101d5ba9b040" style="text-align: left; font-size: 24px; line-height: 1.2;">How do people actually get onto your Kit list?</h2><p class="isSelectedEnd">Under Audience Growth, Kit gives you options for creating landing pages and forms.</p><p class="isSelectedEnd">These give people somewhere to enter their details and become a subscriber.</p><p class="isSelectedEnd">Personally, I tend to use landing pages where the forms are baked into the page itself.</p><p class="isSelectedEnd">For example, you might have a landing page on your website with a section where visitors can sign up. When somebody enters their details, that information can then go straight into Kit.</p><p class="isSelectedEnd">That’s the bit I’m generally more interested in.</p><p class="isSelectedEnd">The technology behind the email list matters, obviously, but the important thing is giving somebody a clear reason to sign up and making it easy for them to do it.</p><p class="isSelectedEnd">Kit does have its own landing page tools if you want to use those instead.</p><h2 id="0c063c24-e6d6-459e-9c36-3ff2176eb823" data-toc-id="0c063c24-e6d6-459e-9c36-3ff2176eb823" style="text-align: left; font-size: 24px; line-height: 1.2;">Kit has recommendations too</h2><p class="isSelectedEnd">Another feature you’ll find is Recommendations.</p><p class="isSelectedEnd">This allows other creators to recommend your content, and you can also create a dedicated page where subscribers can find your content and products.</p><p class="isSelectedEnd">Again, I personally prefer the landing page approach for a lot of this stuff.</p><p class="isSelectedEnd">It gives you somewhere focused to send people and lets you build the page around the thing you actually want somebody to understand or do.</p><h2 id="5741ee29-e0e1-4a4a-a023-7a7a36ffc30a" data-toc-id="5741ee29-e0e1-4a4a-a023-7a7a36ffc30a" style="text-align: left; font-size: 24px; line-height: 1.2;">You probably don’t need to learn everything in Kit</h2><p class="isSelectedEnd">That’s really how I go about using Kit.</p><p class="isSelectedEnd">There are plenty of features you can explore, and YouTube is your friend if you want to disappear down the rabbit hole and learn every last bit of it.</p><p class="isSelectedEnd">But if you’re just getting started, I’d concentrate on understanding the basics.</p><p class="isSelectedEnd">Know where your subscribers are, know how to send them an email, and have a sensible way for new people to join your list.</p><p class="isSelectedEnd">You can worry about the clever stuff later.</p><p>And if it’s the landing page side of things you need help with, have a look at Help With Digital. I help businesses create landing pages that make it clear what you’re offering and give people an obvious next step.</p><p><a target="_blank" href="http://www.helpwithdigital.com">www.helpwithdigital.com</a> </p><p></p>

A simple beginner’s guide to Kit, including subscribers, broadcasts, forms and landing pages, plus how I actually use it in my own business.

How to Get Started with Kit: A Simple Beginner’s Guide to Email Marketing

How to Get Started with Kit Without Making a Song and Dance About It

First, get familiar with the Kit dashboard

Your subscribers live in the Subscribers section

Broadcasts are how you send emails to your list

How do people actually get onto your Kit list?

You probably don’t need to learn everything in Kit

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How to Get Started with Kit: A Simple Beginner’s Guide to Email Marketing

How to Get Started with Kit: A Simple Beginner’s Guide to Email Marketing

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